What does a Digital CMO do?B2B start-ups have actually been continually adapting to the ever-evolving landscape of advertising. One advancement that has arised is the concept of a "online CMO" or Chief Advertising Officer. (additionally called Fractional CMO).Core Function of an Online CMO.At its core, the main function of an Online CMO is to help … Read More

The Dos and Do n'ts of Working with a CMO for Your Technology FirmMeta Title: Just How to Employ a CMO for Your Tech CompanyMeta Summary: Thinking Of just how to employ a CMO for your tech firm? Discover the dos as well as do n'ts of finding the right marketing leader for your organization in this overview.The function of a Chief Advertising And Ma… Read More

The power of critical advertising and marketing in technology startups can not be overemphasized. Take, as an example, the phenomenal trip of Slack, a distinguished workplace interaction unicorn that reshaped its advertising and marketing narrative to burglarize the enterprise software application market.During its early days, Slack encountered sig… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More